Our Goal

Every 3 minutes, a child goes missing in the UK. While most are found quickly, those first few moments are critical. Whether it’s a family outing, school trip, or trip to the park, knowing your child’s location helps prevent panic and speeds up reunification. GPS-enabled solutions like AirTags provide an extra layer of protection by allowing real-time tracking through your phone—no calling or guesswork needed.

Apple AirTags use a vast global network of iPhones to help you locate lost items or loved ones with impressive accuracy—without monthly fees. They work silently in the background, are water- and dust-resistant, and offer “Lost Mode,” which notifies you if your child’s tracker is found by someone else.

Stat: In urban areas, AirTags can pinpoint a location within a few metres, thanks to millions of connected Apple devices.

Tip: Pair your AirTag with a child-safe, tamper-resistant holder like our secure sole or wristband options for dependable use.

Tracking doesn’t mean hovering. It means having tools that support gradual independence. Studies show that children gain confidence faster when they’re allowed to explore within safe boundaries. Use AirTags to check in occasionally—without interrupting playtime or adding pressure.

Tip: Set geofenced “safe zones” using third-party apps that notify you only when your child leaves or enters a certain area. That way, you stay informed without constantly checking.

We know kids won’t wear anything that’s bulky, itchy, or “uncool.” That’s why our AirTag holders are designed for daily wear—discreetly hidden in shoe soles or stylish, soft-touch bracelets they’ll actually want to wear.

Stat: In parent focus groups, 9 out of 10 said their child either forgot they were wearing the tracker or liked how it felt.

Tip: Let your child choose their bracelet colour or pattern to boost acceptance and pride in wearing it.